So why South Warwickshire for the launch of MyCRO™? Well, apart from the fact that the CEO grew up and now lives there, another compelling reason is that it has the lowest rate of unemployment in the UK at just 0.4% so it’s the perfect proving ground (excuse the pun) for a region dominated by large scale automotive manufacturers. Its also incredibly rural for somewhere so well connected with its largest towns being Stratford-upon-Avon, Warwick and Royal Leamington Spa. However, with the significant rise in residential development across the county (Leamington Spa was recently rated the happiest place to live in a Sunday Times report) putting huge pressure on employment land, the need for more flexible workspace aimed homeworkers, the self-employed and those starting new businesses has never been more acute.
Due to excellent rail connections to both London and Birmingham, the area also sees a large number of its workers travelling longer distances to work which in addition to the large employment hubs for Jaguar Land Rover at Gaydon and Coventry sees significant traffic growth on local A-roads. By trying to ensure people #worklocal, MyCRO™ can do its bit for encouraging less peak time travel as well as put an end to unnecessary commuting from the villages where increasing numbers of houses are being built.